In recent months, Lake Garda has witnessed a notable increase in Polish and Arab tourism, with Polish visitors showing a 30% rise in certain areas. However, there has been a reported 10% decline in German tourists, who have traditionally been one of the most consistent presences in the region. Denis Siric, the general director of the consulting firm Hotel Klinik, emphasizes how changes in the global macroeconomic landscape are impacting established tourist markets, such as the German market.
Siric highlights the importance for industry operators to understand and adapt to these new dynamics. Accommodation facilities must prepare to welcome a diverse clientele while maintaining high-quality standards. He refers to the experience of Trentino in the 1990s, which successfully diversified its offerings by opening up to Eastern European markets like Poland and the Czech Republic. According to Siric, those who fail to adapt risk missing significant opportunities in the current evolving context.
