The Lakes of Brescia in the International Spotlight
The lakes of Brescia, including Lake Iseo, are gaining increasing attention from the international press, with articles celebrating their beauty and cultural richness. Historical figures such as Goethe and Kafka found inspiration in their waters, making them a symbol of relaxation and culture for tourists from Northern Europe. Recently, publications like the New York Times and CNN have highlighted attractions such as Montisola and Sirmione, emphasizing the importance of local culinary experiences for tourism.
In the first half of 2024, Lombardy recorded over 8 million overnight stays, marking an 11.5% increase compared to the previous year. Barbara Mazzali, the regional tourism assessor, commented that the lakes of Lombardy have become a focal point of global media attention. With active promotional campaigns and a strong presence at international trade fairs, the region aims to enhance its local identities through the new brand ‘Lombardia Style’, paying homage to the “sweet life” that characterizes these enchanting places.
