From February 24 to 26, **Garda Dolomiti** conducted a **media mission** in London, showcasing the allure of **Garda Trentino** in the British capital and engaging with key industry media. The UK market, currently accounting for 3% of arrivals, presents significant growth opportunities. During the event, there was a notable interest in the destination, thanks to its balance of **outdoor** activities, relaxation, high-level hospitality, and a rich culinary tradition.
APT Garda Dolomiti adopted an innovative format for the mission, including targeted meetings with journalists from prestigious outlets such as Forbes and The Times. The activities included strategic breakfasts and lunches that also involved selected influencers. The attending media recognized Garda Trentino as a unique destination to explore, appreciating the variety of accommodation options and the quality of the culinary offerings. Many journalists have already expressed their intention to visit Garda Trentino in the coming months, confirming the success of the mission in promoting this enchanting Italian region.
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