In anticipation of the Christmas holidays, Salò is preparing to host a series of local events that invite the community to engage in holiday shopping at their trusted stores. Andrea Maggioni, president of Salò Promotion, has made an appeal to citizens to support local businesses by purchasing gifts in the city’s shops, emphasizing the importance of this choice for the recovery of consumer spending and the maintenance of the festive atmosphere. Local merchants in Salò are focusing on quality and tradition to counter the competition from online shopping.
From December 21 to 24, the lakeside and the town center will be vibrant with a rich program of events designed to entertain families and children. Among the attractions will be street performances, gospel concerts, and an ice skating rink, while over 250 businesses in the area will offer unique products and special promotions. This initiative aims not only to make the holidays more joyful but also to enhance the local commercial fabric during this crucial sales period.
