Recently, Terme di Sirmione launched a significant rebranding project, unveiling a new visual identity that emphasizes the value of thermal wellness through the tagline “The Science of Thermalism.” This change marks a significant milestone after over 100 years of operation and focuses on the thermal water rich in hydrogen sulfide, a distinctive chemical element known for its proven benefits. The company not only offers wellness experiences and medical treatments but also invests in scientific research to enhance the health of its guests.
The new approach includes the creation of four distinct brands and a redesign of its digital presence, aiming to promote an integrated image based on scientific credibility and reliability. With over 400,000 treatments administered annually and specializations in various health fields, Terme Virgilio has become part of the Therapy District under the Terme di Sirmione brand. The facility offers various wellness experiences, including thermal pools and relaxation areas, contributing to a redefinition of the self-care concept to tackle stress and anxiety.
