The “Active Lake Garda” event took place from September 17 to 20, involving 23 Brescia-based operators in the tourism and sports sectors on a promotional tour along the Brescia shore of Lake Garda. Organized by Visit Brescia in collaboration with the Garda Lombardia Consortium, the initiative aimed to highlight the numerous opportunities for outdoor and sports activities in the region, attract buyers from various European countries and overseas, and establish commercial partnerships.
On October 18, a B2B workshop was held at the Congress Palace in Limone sul Garda, where foreign delegates had the chance to meet local sellers directly. During the tour, activities such as e-bike excursions, trekking, and visits to local wineries and olive oil mills were organized, allowing participants to appreciate the area’s tourism offerings. The initiative aims to position the Brescia shore of Lake Garda as an ideal destination for outdoor sports tourism, capable of attracting visitors year-round.
