The Visit Brescia roadshow successfully concluded in Prague and Warsaw from November 26 to 28, aimed at promoting tourism in Brescia and its attractions around the Lake Garda. The delegation, consisting of 14 industry operators including agencies, consortia, and accommodation facilities, met with approximately thirty local tour operators and journalists to present the tourist offerings of Brescia. Present at the event were Andrea Mattia Maggioni, Vice President of Visit Brescia, along with other key members of the organization.
The initiative aims to strengthen ties with the Eastern European tourist markets, particularly Poland and the Czech Republic, where the number of visitors to the Brescia province is steadily increasing. In 2023, Poland recorded over 132,000 stays in the Brescia area, while the Czech Republic surpassed 76,000. Visit Brescia seeks to build loyalty among this clientele through targeted marketing strategies and direct connections with Milanese airports, emphasizing the importance of the province as a versatile tourist destination that includes a variety of captivating locations.
