Liberation Day, Labor Day, and Ascension Day: three days of celebration that will kick off the 2024 tourist season. According to a survey conducted by Assoviaggi, Italians are eager to travel despite ongoing inflation and geopolitical instability. Travel agencies have seen an 8.9% increase in turnover in the first quarter of 2024 compared to the previous year.
Foreign destinations are among the favorites, with Europe taking the lead. However, there is also a demand for Italian destinations. When it comes to Lake Garda, bookings for May and beyond are very favorable. There has been an increase in the number of American visitors, particularly from California and New York, while the flow of English tourists remains stable.
Starting from May 8th, with Ascension Day, Northern European customers will dominate the Lake Garda area. The city of Brescia is becoming an increasingly interesting destination for guests and visitors in search of art and culture. Accommodation facilities are seeing excellent occupancy rates, with positive effects also on the city’s hospitality and retail sectors.
Despite the unfavorable weather forecasts, there is a clear “desire for Lake Garda” that translates into increasingly numerous bookings. Italian tourists are ready to enjoy the spring holidays and spend a few days relaxing on the shores of the lake. The average expected expenditure for a 4- to 3-day stay is around €450.
In short, Lake Garda continues to be a sought-after destination for both Italians and foreigners, eager to enjoy the natural and cultural beauty offered by this splendid location. The 2024 tourist season is expected to be positive, with an increase in visitor numbers and a more professional and tailored offering to meet the needs of visitors.
Italian Version
